Guest post from Ben Johnson of Logoinn.com —- custom logo design
Logo designing is the first activity any new business takes on to launch a brand image. Over the years, businesses have spent a lot to get unique identities which describe their nature of business, their goals and objectives. For that, they consulted different design agencies and freelance designers since online logo design companies were not that common those days. What difficulties did they face while getting their logos designed from a design agency or a freelancer and what were the benefits; we will discuss it in this article. Moreover, we’ll discuss the pros and cons of the three categories.
Design Agency
Many starting businesses have the budget to spend millions of dollars on a custom logo for their businesses and therefore they opt for renowned design agencies to design one for them. Going to a design agency has its pros and cons.A logo is one of the basic tools to creating an impactful brand identity and if your design agency succeeds in creating something which gets instant recognition and fame, your money pays off, but what if your agency comes up with an awful logo. Your money and time would be wasted. In early days, when there was no internet, companies would hire graphic design agencies to handle their entire image building project, from creating a logo, to developing marketing and advertising campaigns, which included ATL and BTL activities as well. Fewer options were there to choose from as compared to today, where there are innumerable agencies to cater your needs.
Advantages:
There are obvious advantages of hiring a design agency for your logo project:
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Famous design agencies are professional and accountable
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Renowned design agencies are reliable to work with
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Handle large number of accounts
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Have a battalion of professional logo designers
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More designers signify more logo concepts
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More designers indicate broader skill set
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They are secure to work with. They won’t disappear anywhere
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Frequent face to face meetings with your designer
Disadvantages:
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Design agencies are highly expensive, their fee is usually fixed and not negotiable
- Logo design is one of the design services they offer, so they might not have the expertise in logo designing
- Their turnaround time may be too long since they handle large number of accounts
- They may run into delays
Freelance Designer
Apart from design agencies, there are many freelance designers, companies can hire these days for their logo project. It all depends upon the budget; even design agencies sometimes prefer having a combination of in-house designers along with freelance designers. There are countless online freelance designers to choose from for your custom logo design, but one has to be careful because of a number of factors. Since there was no internet in early times, there were offline freelancers unlike online freelance designers. They were usually considered starters or amateurs with less expertise. However, today, there’s a mushroom growth of online freelance designers to choose from at very low rates as compared to graphic design agencies.
Advantages:
The following are the advantages of a freelancer:
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Renowned freelancers are reliable to work with
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They focus on few projects unlike big design agencies
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They are cost-effective
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Minimum turnaround time
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Can be an expert in logo designing
Disadvantages:
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They may disappear for some time, they are less accountable
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Sometimes low price indicates low quality work
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You can’t have face to face meetings with your freelance designer
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One designer means less concepts or similar concepts
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Your freelancer can be a teenage amateur
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Credibility is one issue
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Can use a design template
Online Logo Design Company
Even small businesses have realized the importance of having a unique logo for them, so in order to cater them; many companies have started offering design services online, with a major emphasis on custom logo design services. However, there are so many logo design companies online, that it gets very difficult for companies to choose the best design company for them.
Advantages:
Online logo design companies are getting very popular each passing day and a lot many businesses are contacting them to get their logo designed.
- Cost-effective
- Expertise in logo designing
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Professional and accountable
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Renowned logo design companies are reliable to work with
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Handle large number of customers
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Have a battalion of professional logo designers
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More designers signify more logo concepts
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More designers indicate broader skill set
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They are secure to work with. They won’t disappear anywhere
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Fixed turnaround time
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24/7 customer support
Disadvantages:
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No face to face meetings with the designers
- Not suitable for entire branding projects
However, what I think is, the advantages and disadvantages are all relative and restricted to what and how you want it to be done. But one thing is for sure, at the end of the day, every business wants to put up the best with minimized expenses. If you think I have missed out on something, feel free to put forward what you think should be there as an advantage or a disadvantage of a freelancer, design agency or an online logo design company.
