One of the key things to staying creative and moving your business forward is to keep pushing yourself to the edge.
You never want to fall into the “okay” zone as Seth Godin mentions in one of his posts Is Everything okay
What “okay” means in…
Weather – calm before the storm
Sports – less effort in practice – note #1UNC vs Boston College last week
Relationships – lacking excitement, getting dull
Job – going about the routine = not getting the promotion
Now I’m sure everyone has made new year resolutions and if you have a business I bet some of the resolutions revolved around that business. This is great because you most likely set a big goal or set out to do something that might have some great potential that you haven’t done before. This is KEY because it takes you out of that comfort zone. Making a resolution means that you now have to innovate and create that path that will let you keep that resolution. This gets the creative juices flowing again and it also gets people excited for the possibilities.
Unfortunately this only happens once a year for most people instead of monthly, weekly or maybe even daily which is how it should be for entrepreneurs. As an entrepreneur you need to be constantly creating and innovating. Everyday you should be finding new ways to improve your business even if everything is “okay”.
You can never settle. If you look at your business and your not worried or excited about something then there’s something wrong. It means your in your comfort zone and not challenging yourself or your business.
If everything in your business or life is “okay”. How will it ever be remarkable?
