How much time do you spend when making a title for your blog posts? If your like me well probably not that much. I have always assumed that my content will triumph and that’s what I want to focus on. Recently I have realized just the opposite.
Title is EVERYTHING!
Why?
- When I go to a new blog I don’t read the last 5 posts and see what I like. I do a skim of the titles and if 1 catches me then I read the post.
- Twitter – There is no summary of your post with your tweet. It’s your title and the link, that’s it. People aren’t going to click that link unless that title catches them.
- All of your feeds (facebook, friendfeed, ning networks) they will have a brief summary with your new post but what is in bold? The title. This is what people see.
-Everything is becoming more and more of a mashup. These mashups are less and less descriptive and you need that 1 liner to catch them (your title).
In this hyper paced world people don’t get into things unless they truly see a reason to. If your title doesn’t give them that reason then it won’t matter how amazing your content is because they will never see it.
