Comments on: Seth Godin’s “Remarkable” Launch of Tribes

By: Young Che

Young Che — Tue, 21 Oct 2008 13:37:03 +0000

My copy still hasn’t arrived but I listened to part of the audio book last night. Seth makes great insights with this topic. It reminds me of the strategy used by the Honorable Minister Louis Farrakhan during the build up to the most successful tribal movements we’ve witnessed. The Million Man March. Young Ches last blog post..Digi Gems 1.4.8

By: ZaggedEdge

ZaggedEdge — Wed, 15 Oct 2008 19:56:26 +0000

Seth, I like a couple things about your comment–
1. You are incredibly sincere, your commenting on blogs, you don’t act like a big shot, and you truly do want people to read and form community around your *lessons *(not necessarily your book) (people think book they think sales) .
2. My grandfather doesn’t know what a blog is, my dad doesn’t care to subscribe to RSS feeds, but they’d both read your book and take these teachings to their own businesses

Also…
“After this happened I went onto Triiibes to see if everyone else had the same experience. I found that everyone was talking about it whether they had received their free copy yet or not. I realized then what a great way to create viral marketing right there. Every person who got a free copy talked about the fact that they got a free early copy of Seth’s new book for the rest of the day”

***This is also a great way to get people to return to the network and become more active– It’s COMMUNITY FORMING. Even more so, having a real live event like the one in NYC, is a great way for Tribes people and readers of your blog to connect. A great social network is backed up by having people who meet on the network AND in real life. (This is why http://crowdvine.com is so effective)

By: Jared

Jared — Wed, 15 Oct 2008 19:26:03 +0000

I didn’t mean to come across like that I know that your goal is to simply get your message across and the content out there. What I meant by hype was more along the lines of the way you were able to distribute your content effectively, sales is just what happens.

But for people who are trying to sell or hype their business/product/brand or anything else I wanted to point out a great marketing example that people can follow in getting their stuff out there.

By: Seth Godin

Seth Godin — Wed, 15 Oct 2008 17:41:12 +0000

Thanks for writing this up. I appreciate it.

The only thing I want to take issue with is one of intent. I know people continue to find this difficult to believe, but I’m not trying to hype the book and I’m actually not trying to sell the book. I’m trying to get people to read it and talk about it, and that’s a different posture.

I think that when you set out to hype something, you’re manipulating a system. Movie PR people hype their movies, because they know that next month, they’ll have a new movie coming. That’s what they do…

In my case, the only reason to write a book (instead of just blogging) is that I want to make something easy to share. Authors that are in the hype business almost always fail, because there just isn’t enough money in books to justify the hassle.

In my case, I’m really lucky that I’ve found a group of people who enjoy what I have to say, and more important, want to do something about it.

Seth Godins last blog post..Do you know about twitter search?

By: ZaggedEdge

ZaggedEdge — Wed, 15 Oct 2008 17:17:08 +0000

Seth Godin is genius. I’m sorry I missed out on this. Even though he says it’s not about selling books its about commitment to the network he’s obviously going to sell more books.

However, it may not be about the money. Hopefully he just loves to spread his enthusiasm. Besides he’s got plenty of dough if you read his BW article

ZaggedEdges last blog post..How to NOT write your “About Me” page