Wait. Starting a business is easy? Yes it is.
But Can You Scale It?
Anyone can go out there and start a business. All that really means is you made a decision to sell something. You don’t even have to incorporate anything in the beginning if you don’t want to.
- It’s easy to start a clothing line there are a million places to get t-shirts made
- It’s easy to go on craigslist and pick up some web development jobs
- It’s easy to ask some neighbors if you can mow their lawns
- It’s easy to start a website/blog
There is only so much time in a day and with that there are only so many things you can get done. None of those examples above will allow you to live a comfortable life unless you have an idea of how to scale them.
Are you planning to spend your whole life surfing cragslist battling for development jobs or are you fine tuning your skills and slowly making moves on larger projects. You won’t find a $50,000 design project on craigslist. So do you know or at least have a plan to find out where that project is?
Are you building a website with the plan to make most of your money on advertising? Now are you building a niche site that is unlikely to ever have good traffic numbers because the niche is so small? Some niche sites can be great but again it depends on your model and in some cases it actually might be impossible to generate ad revenue with the size of your niche.
The point is make sure you evaluate how scalable your business is. It’s just fine to start small but make sure you have an idea of how you can take it to the next level.
Also make sure you aren’t trapping yourself in a business that literally might not be scalable. Again you can only do so much. Whether it’s a site that simply won’t get numbers or maybe your starting something thats based on sheer volume you can put out (lawns in a day).
Start small but dream BIG
