MindFrenzy

To that effect, can you pop the link to the article and the offending comment so we can have appropriate grounds for commenting?

I think you have a provocative topic here, but I don't want to comment without all the information because I am really not so lazy that I can't do my homework.

Sure! I won't link it up because I'm not here to call anyone out just making a point but here is the comment.

"Getting women???? Seriously? That's what you think it means to be a successful CEO? Getting women? Ever considered that with that very statement you're alienating any women CEOs under 30 that could be PAYING readers? You are way in over your head."

And this has nothing to do with negative feedback. I'm all for it! Everyone will get negative feedback but I think a lot of us jump to comment on things without really understanding the person/brand behind it and their goals.

My search-fu serves me well! I found the article from the excerpt you provided and I can see where the commenter may have been confused.

According to under30CEO's 'about us' page, the site and mag is for Gen Y entrepreneurs or those looking to break loose from the mundane nature of convention. The 'about us' page speaks to the general nature of under30CEO; it's for all Gen Y professionals.

The article you mentioned; which reads like a press release, appears to combat the generality of the 'about us' page by using a gender-specific reference:
"All of these topics take a focus on Young CEO’s and how awesome it is to be one in all aspects of life. Were leading everyone to live that dream life of getting women, traveling the world, dressing to impress all while becoming a leader in the business world."

Since your 'about us' page is more general, perhaps it might be a good idea to broaden the 'press-release article' to suit your more general target.

Of course, then there would have to be relationship and business content geared toward female, gay, lesbian and transgendered entrepreneurs. If the content isn't there, then being more specialized may actually be a good thing.

I think you have a fine site and your magazine will be successful, but who will read it depends on how wide your content offering is with regards to your intended target. Right now, there is some evidence of mixed signals from a marketers' perspective.
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In direct response to your video, it is very important that people have all the facts before commenting. Criticisms are fine, but they should be gentle and helpful. My comment is a case-in-point.

Thanks for the great response! I see how there could be mixed signals in there. And that article was our press release that I simply posted to announce the launch.

It is a debate even for us right now but we are more geared for men overall. We may choose to expand the content but like you said sometimes that focus and niche is even better.

In the early stages we are still testing all angles and seeing what fits best and what we can deliver the best.

But thanks again and I'll keep those mixed signals in mind!

I'm sure you'll find the right target for your product. I wish you continued success!