As a small business you are probably always looking to create some buzz around your products or services. This time of year provides tons of opportunities to take advantage of. There are so many big events with the holidays coming up not to mention the election this year. Here are a few examples of what some companies are doing to take advantage of the elections.
Starbucks – free cup of coffee if you voted
Krispy Kreme – free doughnut with “I Voted Sticker”
Ben and Jerry’s – free scoops 5-8pm on Nov. 4th
Now these aren’t small businesses but it doesn’t mean you can’t take advantage of all the events going on. Hopefully you did some kind of promotion or marketing event that went along with Halloween and the elections. However if you missed out on these 2 events start planning for the next couple months.
Thanksgiving
Black Friday
Hanukkah
Christmas
New Years
All of these things cause a lot of disruption in people’s lives. People get thrown out of routine, some like it some don’t. Lot’s of travel takes place along with lots of massive gatherings. Find ways to add yourself into these happenings, possibly make the disruption process more enjoyable. Be creative and throw yourself out there. Start planning something for each of these events that will further the reach of your business.
If you want to succeed you can’t let some of the biggest events of the year slip through your fingers.
